GRAPEVINE TX (July 07, 2011) Seasoned financial services and marketing executive joins the senior management team as the company redefines incentive innovation.
RMS Inc., the provider of data-driven, innovative incentive marketing solutions for financial institutions nationwide, today announced that Matt Domanico, the former Head of Program Marketing at S1 Corporation, has joined RMS as the new Vice President of Marketing. With over 15 years of marketing experience, Domanico will be responsible for leading the marketing and corporate communications efforts, as well as product and merchandising, driving the expansion of RMS’ program offerings and repositioning the organizational brand as the company reenergizes itself.
“Matt has an exceptional background and reputation as a marketing innovator with the proven ability to grow, innovate, and enhance organizational efficiency, and to drive revenue” states Unbehagen. “Having worked with some of the most respected financial services brands, he possesses a unique blend of skills across program and product management, marketing, and consulting services.”
“It is exciting to be part of a company that has such strong history with so many financial services companies, and that also understands the critical nature of leading through innovation,” said Domanico. “I am excited to be joining RMS at a time when it is positioned to redefine itself and the incentives industry.”
For more than 35 years, RMS has been helping financial institutions achieve extraordinary marketing results by using proprietary consumer research to create unique, data-driven incentive marketing programs that engage, retain and build customer trust. Through the unique power of insight-driven incentive marketing, RMS helps deliver a measurable return on marketing investment. For additional information on RMS, visit www.goRMS.com.