CRIF Lending Solutions Partners with RMS, Inc.

By May 15, 2017CRFI

CRIF Lending Solutions Partners with RMS, Inc.

ACTion Deposit Account Opening platform will integrate with RMS digital referral platform

ATLANTA (May 15, 2017) – CRIF ACTion, a division of CRIF Lending Solutions specializing in loan origination anddeposit account opening systems, has partnered with RMS to integrate its YAP digital referral program with the ACTion Deposit Account Opening platform. This integration will help financial institutions target account growth and increase an account holders’ wallet share with their primary financial institutions.

Each year, RMS provides insight-driven incentive programs to hundreds of financial institutions across the United States. RMS’ capabilities and expertise allow it to deliver against our customer’s growth goals, from strategic planning and creative development to program management and measurement. YAP delivers the only referral platform that supports referrals across every line of business and provides the ability to integrate incentive variety at any price point, increasing program attraction and results.

“Referrals are one of the most powerful marketing tools available to financial institutions and yet, they have been slow to invest in referral marketing technologies,” said J Baron Unbehagen, CEO, RMS, Inc.. “Often when a referral program is implemented, the program tends to be paper-based, which is outdated, labor intensive and virtually impossible to measure program success. YAP’s integration with ACTion Deposit Account Opening allows institutions to automate the referral process engaging online and offline account holders.”

CRIF ACTion Deposit Account Opening is an omni-channel solution that automates the online and branch deposit workflow. It integrates with ACTion’s industry-leading loan origination system to provide a powerful platform that combines both deposit and cross-sell loan processes. Consumers and staff will appreciate the ease of doing business from any device, anywhere, anytime.

“We are very excited to announce this partnership with RMS,” said Kyle Kehoe, President, CRIF ACTion division. “Customer and membership base growth is essential for financial institutions in today’s highly competitive market. Integrating with an industry-leading referral program like YAP delivers unmatched growth opportunities for our deposit account opening clients.”


About CRIF Lending Solutions

CRIF Lending Solutions combines innovative technology, services and consulting to enable clients to be leaders in the financial services industry. This is achieved with knowledgeable and passionate people, strong partner cooperation and, above all, long-term interactive client relationships. CRIF Lending Solutions is a part of CRIF, the leading global company specializing in the development and management of decision support systems. For more information, visit


For additional information about RMS, visit